A BIBLIOMETRIC ANALYSIS OF HALAL RESEARCH TRENDS IN SOUTHEAST ASIAN NATIONS

Siti Qhairunissa Ramli; Nursyamimi Zawani Mohd Shoid; Muhammad Hazim Mohd Azhar; Muhamad Zariff Ilias; Nina Sakinah Ahmad Rofaie

Siti Qhairunissa Ramli Universiti Malaya Halal Research Centre, Universiti Malaya, Malaysia
Nursyamimi Zawani Mohd Shoid Universiti Malaya Halal Research Centre, Universiti Malaya, Malaysia
Muhammad Hazim Mohd Azhar Department of Aqidah and Islamic Thought, Academy of Islamic Studies, Universiti Malaya, Malaysia
Muhamad Zariff Ilias Department of Aqidah and Islamic Thought, Academy of Islamic Studies, Universiti Malaya, Malaysia
Nina Sakinah Ahmad Rofaie Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia

Keywords: bibliometric, halal, research trends, Southeast Asian Nations, Vosviewer

Abstract

BACKGROUND:

The demand for halal products and services, including food, cosmetics, pharmaceuticals, and Islamic finance, is growing worldwide. This has driven many countries to adapt their industries to meet halal standards. In line with this, there has been a significant increase in research on halal across various countries, covering legal, production, marketing, and consumer acceptance aspects of the halal concept. All of this research needs to be utilized for the development of the halal industry. Accordingly, this study analyze research on halal by focusing on studies conducted in Southeast Asian Nations, namely MABIMS (which consists of Brunei, Indonesia, Malaysia, and Singapore) with the aim of understanding trends, collaboration patterns, and key focus areas in this research.

METHOD: A bibliometric study is a quantitative method used to analyze and measure the patterns and impact of scientific research. Data was obtained from the Scopus database over a period of 23 years, from 2001 to August 2024, using the keyword "halal". A total of N=1739 articles were retrieved through searches spanning more than two decades, and these were analyzed using VOSviewer software to visualize the collaboration network and research trends.

RESULTS & DISCUSSION: The results of the study indicate a significant increase in the number of publications related to halal, with Malaysia followed by Indonesia being the main contributors to scientific research output. The keyword analysis of "halal" highlights halal food, pharmaceuticals, cosmetics, and the supply chain as the primary themes. The collaboration network has been establish between Southeats Asian authors on halal research during the observed period.

CONCLUSION: This study provides an overview of the dominant developments in halal research and highlights current directions for research and innovation related to halal in the region.