Impact of Self-Image, Product Quality, and Price on Sales Performance  in a Sports Retail

Farhan Taufiq Hambali; Imaduddin Taufiq Imaduddin; Muhsin Taufiq Wahid; Hastuti Taufiq Mulang; Abdul Talib Yunus

Farhan Taufiq Hambali Department of Management, Faculty of Economic and Business, Universitas Muslim Indonesia
Imaduddin Taufiq Imaduddin Department of Management, Faculty of Economic and Business, Universitas Muslim Indonesia
Muhsin Taufiq Wahid Department of Management, Faculty of Economic and Business, Universitas Muslim Indonesia
Hastuti Taufiq Mulang Department of Management, Faculty of Economic and Business, Universitas Muslim Indonesia
Abdul Talib Yunus Department of Management, Faculty of Economic and Business, Universitas Muslim Indonesia

Keywords: Brand image, Product quality, Price, Purchase intention

Abstract

This study aims to investigate the impact of self-image, product quality, and price on sales performance at SKT SPORT Store in Pangkep. The study population consisted of 100 consumers who made purchases within one month. With a sufficiently large population, a sample of 50 respondents was determined using Slovin's formula. The study employed a survey approach with a quantitative descriptive research design. Data was collected through questionnaires, interviews, and documentation. Statistical analysis was conducted to examine the relationships between independent and dependent variables. The analysis utilized chisquare statistical tests with the assistance of Statistical Product and Services Solutions (SPSS) software. The results of the study indicate that self-image, product quality, and price have a significant positive impact on purchasing intentions at SKT SPORT Store in Pangkep.